Email marketing is the most effective channel for keeping current and potential customers up to date with business and product news. You need more than a newsletter platform, you need a solution that automates your email marketing processes and increases the efficiency of your business. There are a few simple tricks to help you create […]
There’s a lot of talk about marketing products or services on social media, but the truth is that this isn’t the hardest part. Communicating your brand is the real challenge! Most people think you just need a social media page, a catchy name and logo, and a few posts are enough. In reality, however, this […]
The performance of your marketing is reflected in many aspects, and PPC (pay per click) is one of the most used advertising campaigns in Google. Most companies focus on Google Ads PPC campaigns, but as good as this campaign is, it needs to be optimised. It is necessary to test and implement strategies continuously, especially […]
A branding strategy (a.k.a. a company’s image development strategy) is the plan for achieving a series of long-term goals that result in consumers identifying and preferring your brand. A successful branding strategy encompasses the company’s mission, its promises to its customers, how these are communicated and of course, its visual identity. Often misconceived, a branding […]
